You can spend all the time you want marketing yourself, gathering leads and touching base with potential new clients, but if you screw up your proposal then it’s all for nought. There’s one guaranteed method to win more clients for your freelance business, and it’s this…
As a new (or not so new) freelancer, it can be tempting to jump at every job opportunity that comes your way. The fear of being left without work can be a strong motivator to invest time where sometimes you shouldn’t.
Investing time in a client proposal can be time lost if the client is a “tire kicker”.
What’s a tire kicker? A tire kicker is someone who’s going to ask, and ask and ask, with very little chance of them ever paying for your services. A tire kicker is a lo-baller, a time waster and a constant danger to any independent worker.
One of the scariest things about becoming a freelance designer is that you invariably start with nothing, zip, nada. You might have just graduated from university or maybe you’re coming from a full time role, both of which mean you’ll have minimal work to show off. So being a new freelance designer on the scene, just how do you promote yourself?
For the last few months I’ve been working as part of the design team for a startup in Madrid. I’m helping redesign, amongst other things the flagship app, and it’s turning out to be quite a challenge. The question we’re asking every day is how do we keep the app as simple as possible, while making it functional and engaging?
Being a freelance designer is living the dream. You get to work for yourself, choose your clients and your hours. You even to get to set the fees. Sounds too good to be true right? That’s because it is, at least in part. In practice, there is a considerable distance to be travelled between the ideal of being your own boss and the reality of life as a freelancer.
I have a friend who’s a great freelance designer. At any given moment he’s juggling multiple projects, and works his butt off to keep everyone happy. Unfortunately this leaves very little time for himself. Now you may be thinking, “but that’s what it’s all about, being flat-out all the time.”
Having work is great, it’s our goal to be working, but being overwhelmed with too many projects can be exhausting, both mentally, physically and financially.