All posts in design

apple store redesign

Creating design opportunities

Many designers dream of working for that cool startup, the one that’s breaking new ground and tearing it up. Not everyone can though, we can’t all be on the “Designers Guest List”.

So what do you do?

You create opportunities where none exist. Or at least it’s an option, an option I wanted to talk about today.

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when less is just less

The designers’ problem of less is more

For the last few months I’ve been working as part of the design team for a startup in Madrid. I’m helping redesign, amongst other things the flagship app, and it’s turning out to be quite a challenge. The question we’re asking every day is how do we keep the app as simple as possible, while making it functional and engaging?

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