Nathan Powell – Visual Designer, Author and Founder
There’s no sensation quite like the one that grips you as the words “Fuck it” fall out of your mouth. You could almost say there’s a high to be found in giving up. And I should know, I’ve done it countless times.
But of course, you have to know when to quit, and when to buck the fuck up.
Not long ago we received a tweet from someone who had been keen to try out Nusii. They were upset about needing a credit card to signup for a trial. This isn’t an isolated event.
Over the last 12 months we’ve received plenty of tweets and emails in a similar vein. Some even suggesting that we’re trying to rip people off…
So why do we do continue to ask for a credit card?
Building and launching a SaaS is not an overnight project. Typically there’s a lot of planning and time involved upfront. During this time (if not before) you develop a vision for how your product should look, feel, act, react and fit into the lives of it’s users.
However, somewhere between idea and a successful business, reality rears it’s ugly head and your vision slowly warps into something unexpected.
The biggest struggle for any new SaaS is growth. And while building a potential money machine can be an intoxicating journey, it’s a slow one. Anyone who’s launched a product has felt that knot in the stomach that screams, “This wasn’t what all those success stories told me”.
Until 2013 I was a freelance thoroughbred. I revelled in the leap from project to project and the ever changing work that this brought. But time ticked by, my hair started to grey and I began to wonder where all this would end up. Where would I be in 10, 20 or 30 years?
I felt my consulting days were drawing to a partial, if not complete close.
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