Episode 8: Interview with Links Spy founder, Christoph Engelhardt

In this episode of Under the Radar I chat with Christoph Engelhardt of Links Spy. Christoph launched Links Spy in April of 2014 and has already managed to onboard some high profile customers. I asked Christoph about the challenges he faces running Links Spy while working full time as a German army officer.

Areas covered in the podcast

  • How marketing needs to be integrated into your workflow to stand a chance of being successful
  • How a masters in the US became a SaaS product
  • Not everyone will want your service, and that’s a good thing
  • SEO can be ethical. Forget about the old school link farms
  • How Christoph got his first customers
  • How Christoph got his CPC in Perfect Audience down from $25 to $1.25
  • The power of content marketing
  • Co-founders, should you, shouldn’t you?
  • How to make time for a product when you work full time
  • The VAT MOSS nightmare
  • and lots more!

Shout outs


Links Spy Blog

Links Spy monthly revenue reports

The Absolute Bare Minimum: SEO for Designers

Patrick McKenzie

Rob Walling

Mike Taber

Micro Conf Europe

Dave Collins


VAT MOSS (Check out just how this new law can affect your business).

Rachel Andrews

See you in a fortnight

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You can download the MP3 directly here.

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