GOP Senate campaign slashes TV ad buys in three states

Republicans’ Senate Campaign Committee has reduced its TV ad bookings in three critical battleground states for the fall, a likely sign of financial trouble as the peak of the 2022 midterm election season approaches. .

The Republican National Senate Committee has cut more than $5 million from Pennsylvania, including its bookings in the Philadelphia media market, according to two media tracking sources.

Reservations in Wisconsin, in the Madison and Green Bay markets, were also reduced by more than $2 million. And in Arizona, all bookings after Sept. 30 were scrapped in Phoenix and Tucson, the state’s only two major media markets, for about $2 million more.

About $10 million has been canceled so far, but it was unclear if the booking changes were complete by midday Monday.

The states where ad bookings have been canceled are the setting for three of the nation’s most competitive senatorial contests.

In a statement, Chris Hartline, director of communications for the NRSC, said: “Nothing has changed in our commitment to winning in all of our focus states.”

Mr. Hartline added that the committee had “spent earlier than ever to help our candidates get their message across and define the Democrats for their radical agenda. We have been creative in how we spend our money and we will continue to ensure that every dollar spent by NRSC is done in the most efficient and effective way possible.

The party committee, which entered July with $28.5 million in the bank, still has millions earmarked in other battleground states.

A person familiar with the committee’s planning said some of the money saved from canceling bookings now would ultimately be used to book ad time in coordination with Senate campaigns, which would help stretch the group’s dollars further. because candidates are entitled to lower advertising prices. Some of the new bookings could arrive as early as Monday.