Snoop Dogg’s Snoop Loopz Gets Into The Cereal Game

And in this case, the “C” stands for cereal.

Snoop Loopz is a brand new cereal from Snoop Dogg’s Broadus Foods line which he co-founded with fellow rapper Percy “Master P” Miller.
Miller recently shared an announcement about the new cereal on his verified Instagram account, calling it “the best-tasting cereal in the game.”

“@Snoopdogg we’re taking over groceries,” the caption read in part. “ The more we earn, the more we give.”

The cereal box says it is a gluten-free multigrain cereal.

According to its site, “Broadus Foods was founded to carry on the legacy of Mama Snoop, her generous love and passion for feeding families in our communities.” Part of its mission is to support charities such as Door of Hope, which helps the homeless.

Other products include Momma Snoop’s Rolled Oats, Oatmeal, Pancake Mix and Maple Syrup.

Snoop Dogg also offers a range of wines in partnership with 19 Crimes.