America’s Big Ten college sports league strikes multi-year TV deals

College Sports League The Big Ten Conference said Wednesday it has reached multi-year television rights deals for its football, basketball and other intercollegiate games.

The deals with CBS, FOX, NBC and NBCUniversal’s Peacock give The Big Ten, which includes soccer powerhouses Ohio State and the University of Michigan, a solid lead in the race to capitalize on the growing interest in college football.

The total value of the deals is around $7.5 billion, according to a Wall Street Journal report that cites people familiar with the matter. (

CBS Paramount parent company Fox Corp, NBC owner Comcast and The Big Ten did not immediately respond to requests for comment on the deal’s value.

FOX, CBS and NBC have broadcast rights spanning different years over the 7-year term of the agreements and plan to televise all seven Big Ten football championship games on Saturdays starting next fall.