CNN
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Snoop Dogg is expanding his empire to include something for kids.
The rapper/actor/entrepreneur entered the world of children’s programming with the new animated children’s series “Doggyland – Kids Songs & Nursery Rhymes” on YouTube and YouTube Kids.
Snoop Dogg has teamed up with Claude Brooks, the Emmy-nominated producer and creator of the “Hip Hop Harry” children’s franchise and singer-songwriter October London on the project which features a colorful cast of dogs who use song, dance and rap to teach social, emotional and cognitive skills aimed at toddlers up to 8 years old.
The rapper voices the main character, Bow Wizzle, who serves as an adult mentor to the rest of the cast, including Wags, who always cheers on his friends; Yap Yap, the high-spirited character known for his positive and cheerful personality; Chow Wow, an empathetic team player and Barks-A-Locks, the curious one who always discovers new adventures.
“As a father, grandfather and lifelong junior football coach, it has always been important to me to create positive and educational environments for all children. We wanted to bring our show to YouTube and YouTube Kids, which offer free access to everyone, so all kids can enjoy it,” Snoop Dogg said of his desire to co-create the show.
“I’ve always wanted to create a kid-friendly series that allows kids to be kids and is truly representative of the culture with everything from the music to the characters,” he added. “When I started building my team, it was only fitting to partner with Claude, who created the iconic ‘Hip Hop Harry’ series, which set the blueprint for diverse children’s programming, and to October London, a talented singer and writer.”
The series is accompanied by an album called “Doggyland – Kids Songs & Nursery Rhymes” which is available on all streaming platforms.
With its launch, there are four “Doggyland – Kids Songs & Nursery Rhymes” episodes available, with new episodes releasing weekly on Tuesdays.