BERLIN: Bundesliga heavyweights Borussia Dortmund will tour the United States next year as the club looks to tap the growing North American soccer market ahead of the 2026 World Cup, the club said on Friday.
The German club will tour Southeast Asia during this year’s World Cup in Qatar from November 21st to December 1st, visiting Singapore, Indonesia and Vietnam.
The 2022 World Cup will take place from November 20th to December 18th.
“North America, but also Greater America are very important markets for us,” said Dortmund Managing Director Carsten Cramer at an international media roundtable. “It’s a logical consequence that we’re going back to the United States next summer.
“We’re glad we made our plans for Southeast Asia this year and the United States next year. It won’t be the last time we go there.”
The 2026 World Cup will be jointly hosted by the United States, Canada and Mexico.
Cramer said growing social media engagement figures for Dortmund mean interest in the club is increasing in North America.