1. It saves water and does not pollute.
With zero percent water formulas, clean water is not wasted to increase product volume. According to the company, each bottle of The Powder Shampoo saves five to 10 liters of clean water for drinking and five to 10 types of plastic packaging from landfill.
However, don’t confuse it with dry shampoo. Dry shampoo is used without water and generally as a stopgap in between washes, such as after gym sessions or while camping when you don’t have access to a clean water source. Ms Tan said that while it might feel temporarily refreshing, “it doesn’t remove dirt or grease from your hair and scalp, but rather coats it.”
2. It contains natural ingredients.
All four shampoos in The Powder Shampoo line have vegan formulas that are free of sulfates like sodium lauryl sulfate and sodium laureth sulfate, parabens, silicones, fragrances, phthalates, and animal products or by-products.
What they contain are more than 20 botanical extracts, such as papaya enzyme to break down excess oil, licorice root for an anti-inflammatory effect, and hydrolyzed rice protein for shine and shine. ‘elasticity. Plus, they’re fortified with vitamins and minerals like vitamin B6 and zinc to inhibit hair loss, and vitamin B7 (biotin) to boost keratin production.
Instead of sulfates, all shampoos use a mild, biodegradable surfactant derived from coconut. This does not mean that it compromises the feel-good factor. Using five pure essential oils, every hair wash is elevated to an indulgent aromatherapy session.