TikTok and Instagram can be great resources for discovering new products, but sometimes it’s hard to tell what’s worth it and what looks good on your social feed. We’ve done some legwork for you, trying popular viral products that have appeared on our own For You pages. From kitchen favorites to trendy fashion finds, we think these 17 internet famous products nail the vibe in check.
From $55 at Statement Home
This tray is so cute but also very practical! It comes with tons of different inserts that you simply slide into the tray to make it work for any occasion or just use it as decoration in your home. They also have an insert for making charcuterie boards. — Hannah Lauson, TikTok strategist
$165 and $145 with us
Everyone has heard of Our Place Always Pan and you would be hard pressed not to see it everywhere on social media. Once Selena Gomez announced her collaboration with the brand, I knew I had to finally get the Always Pan and Perfect Pot in Azul. These are now my kitchen staples. — Lindsey Smith, Associate Editor
$18 at Clevr
As many of us learned during the Dalgona coffee craze, a milk frother is such a simple tool that can make your morning coffee that much more satisfying and flavorful. I love how easy this one is to clean, store and load. I usually have a normal cup of coffee topped with almond milk froth, and this little whisk whisks it into a nice fluffy froth every time. I’ve also tried using it with Clevr’s Turmeric Golden SuperLatte, which is delicious and creamy. — Sophie Shaw, Associate Beauty Editor
$9.99 at H&M
I kept seeing H&M home products, so while I was redecorating my apartment, I picked up a few items like this little tray, some vases, and curtains. It’s one of my favorites because it’s so cute and small but goes with all my jewelry. Everything at H&M Home is also very affordable, so I highly recommend it! — Hannah Lauson, TikTok strategist
From $16 at the show
Parade has become my go-to loungewear and lingerie brand. You’ve probably seen cool kids on your Instagram wearing their pieces. The fabrics are so soft (and durable), and they have new colorways and drops to go all the time. While their underwear is just as cute and comfy, it’s their loungewear that I really like. They have a bunch of mix-and-match options that are perfect for your base layer or just to wear around the house. The Double Strap Micro Crop Cami and the FreeFlex High-Rise Brief are some of my latest favorite Parade purchases. — Sophie Shaw, Associate Beauty Editor
$150 at Hillhouse
Nap dresses have been all over my Instagram Explore page for years and I finally gave in and then started yelling at myself for not buying one sooner. Of course, I went with the OG of nap dresses and bought myself a Hill House Home Ellie nap dress, and it was a summer staple. I’m also toying with the idea of throwing a turtleneck underneath to wear in the fall. — Lindsey Smith, Associate Editor
$120 From $79.99 at Abercrombie & Fitch
Before this little black dress went viral on the stunning Gym Tan (who I’ve been following since she debuted on TikTok), Olivia McDowell’s show-and-tell video popped up on my For You page and that was all I wanted. needed to convince me to order it immediately from my phone. It’s the perfect balance of dressy and casual, and lightweight poplin still looks airy even in black. I was thrilled that it came in small sizes, as finding a long dress for a 5ft 2in can be tricky. The size Small/Petite goes all the way to my ankles, so I wish it was hemmed a few inches for a shorter look, but I’m glad I can still wear it for now without it dragging earth. The first time I wore it to an event for work, I got tons of compliments – and yes, a few people stopped by to ask if I was wearing”the Abercrombie dress. Although it often sells out, it’s available in a few other colorways that I’m sure are just as cute. — Sophie Shaw, Associate Beauty Editor
$48 at Terrelique
I used to love the Terrelique slippers and I’m still so obsessed with them. The bright colors caught my eye on my Explore page, and since I have a “no shoes” policy in my apartment, I was so happy to find some cute slides to wear. They are recycled and fully recyclable and are also ethically produced. There are a lot of dupes out there, but the real thing is worth it. — Lindsey Smith, Associate Editor
$59 at Sheertex
Tights are a fall and winter staple, but every year I found myself having to buy several new pairs because of the inevitable rips and drips that appeared – until I tried the heavy-duty tights to Sheertex tears. Instagram ads for pantyhose pulled and stitched with scissors – and never tear! – convinced me to try them. I have both the classic pantyhose and the Shaping pantyhose, and they look and feel great. Two years later, and I have never had the slightest hiccup. They’re a bit pricey, but they’ll (hopefully) last you forever. — Sophie Shaw, Associate Beauty Editor
$40 at Charlotte Tilbury and Sephora
Six months, a waiting list of 50,000 people (and probably a prayer or two) later, I finally got my hands on Madison Beer’s must-have beauty product – the Beauty Light Wand – and can confirm that it’s worth it wait. This shimmery pink highlighter-blush hybrid is incredibly easy to use, packed with pigment, blends seamlessly into skin, and can be built to make more of a statement, which myself, Madison, and just about everything TikTok do for. really gives you that lit-from-within glow. Mercury Retrograde must be really uplifting because currently the product is in stock and you can purchase up to five at a time! Don’t walk, run!!! — Stephanie Griffin, Social Manager
$13.99 at target
I could barely go a day without seeing MegaBabe Rosy Pits Deodorant in videos. After users swore by it and its amazing scent, I gave in and bought it. I was already a big fan of the brand’s Thigh Rescue, so it’s no surprise that I ended up loving it too. The Rosy Pits candle is next on my list. — Lindsey Smith, Associate Editor
From $20 at Kov Essentials
Claw clips are such a cute trend, but I’ve always had a hard time finding ones that can actually keep my hair super long and thick all day. I saw one of Kov’s videos on TikTok and was influenced to give it a try. The large clip is literally the only claw clip I’ve tried that holds my hair, and they even have an XL for even thicker, more textured hair. Kov’s clips, available in four sizes, are extremely durable and even come with a six-month warranty in the event of breakage. I’ve had mine for a year now and it hasn’t let me down (or my hair). — Sophie Shaw, Associate Beauty Editor
$15.99 at target
Let’s be honest — and our TikTok sunscreen tests prove it time after time — not all sunscreens are made for people of color. When I found out from an Instagram ad that Black Girl sunscreen existed, I was super excited to try it for myself! I’ve tested the Broad Spectrum on my body and the Make It Matte sunscreen for my face, and it’s so nice to know that I can protect my skin without looking like chalk. I use this sunscreen every day, whether I’m inside or outside my apartment, and even convinced my dad to try it. — Sarai Thompson, Social Coordinator
$30 at Amazon and Sephora
I’ve seen a ton of people on my For You page raving about clarifying shampoos to get rid of product buildup on your hair, so I did some research and found a lot of people liked this one- this. I use it once every two to three weeks and have really noticed a difference in my hair since I started about three months ago! — Hannah Lauson, TikTok strategist
$435 at Sephora
Loved by TikTokers and celebrities like Jimmy Fallon and Charlotte McKinney, this viral LED mask (which I was 100% swayed to try) is absolutely worth the hype. Aside from the high price tag and petrifying my pup every time I use it, there’s pretty much nothing I don’t like about this product after owning it for over a year. It uses 162 LED lights all over your face to target both wrinkles and breakouts, it works in just three minutes, it’s FDA cleared, it comes with a removable headband and storage bag and , better yet, it actually works. As someone prone to acne, I use it regularly every night and have noticed a major improvement in my uneven skin tone and acne scars, and have even experienced fewer breakouts. This is your sign to treat yourself! — Stephanie Griffin, Social Manager
$30 at Amazon and Sephora
I have repurchased this bottle three to four times now and it is my favorite hair care product. It’s the only thing I could find that tames my frizzy hair and keeps it hydrated all day. Plus, a little goes a long way, so each bottle lasts me a few months. — Hannah Lauson, TikTok strategist
$58 at Amazon and Credo
I’m a skincare enthusiast looking for glazed donut skin, so naturally I turn to Hailey Bieber for just about anything product-related. Recently on her YouTube channel she loved Mara Beauty Cleansing Oil in her nighttime routine (which has over 2 million views) and I added it to my cart faster than I’ve ever done anything my life. After just one use, it really blew my mind; it’s a makeup-dissolving mask-cleanser and a soft, velvety formula that includes a blend of seaweed, jojoba, chia, papaya, pineapple, grapefruit and pumpkin enzyme extracts. It melts away makeup in seconds and after two washes, because that’s what Hailey does! — my sensitive skin is soft, supple and clear. The real testament, however, is how glowing and hydrated my skin looks and feels the next morning. — Stephanie Griffin, Social Manager